Yes, the California-based retailer wants you — or more particularly your backside — to sell their underwear products. In an interesting use of social media, the call went out this week for men and women everywhere to send in a shot of his or her butt in American Apparel panties, bodysuits or briefs. The winners will receive a trip to Los Angeles and get their barely covered bottom featured on the company’s Web site. You can find more information and vote on other’s submissions here. The top 10 butts as voted by the public will received $300 worth of AA goods.
Here’s a selection of the submissions so far. (If you are particularly fond of any of them, click the photo, and vote for that bottom.):