Commoditization of the #LGBTQ community has recently created a problem. Accompanying commoditization are people who see being LGBTQ simply as a way to improve their social standing. A common misunderstanding among those who misappropriate LGBTQ culture is that our identities are entirely based on sex, while most often, our identities are based on our deviation from assigned gender roles. Even for cisgender lesbian, gay and bisexual people, their assigned gender roles expect them to be heterosexual. We must address the trend of straight cis individuals “queering” things, or using their relation to sex as an excuse to claim queerness for themselves.