Veronica has the hots for Kevin Keller. Unfortunately for her, the feeling isn’t mutual.

Keller is gay, and soon he’ll be the first gay character introduced into the Archie comic series.

The blond, blue-eyed hunk adds a new face of diversity to the classic comic series, said Archie Comics honcho Jon Goldwater.

“The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie’s hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books,” Goldwater said.

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