A gay dating site is claiming that CBS denied its air slot for Super Bowl XLIV because of its gay-oriented content.

ManCrunch.com, a dating site targeted to gay men, tried to buy an ad slot but was denied after CBS told the company it had no more room, a ManCrunch spokesman told the New York Post. 

“It’s clearly a form of discrimination that we’re getting the runaround, that we’re not being told the truth,” Dominic Friesen, the ManCrunch spokesman said. “Quite frankly, there is a lot of ad space available — a lot of the companies that typically advertise during the Super Bowl are not advertising this year.”

To read more about this story and watch the ManCrunch ad, visit USA Today.

~ Simon Husted